Video is the second most popular content type on social media for increasing engagement. Video marketing encourages social shares. Ignoring video marketing is no longer an option for brands who want to excel. Then the pandemic boosted online media consumption by 215% in the U.S.įast forward to 2022, and audiences are spending an average of 19 hours a week watching videos online. But that’s not the only reason video is the dominant form of communication today.įirst, there was the rise of smartphone technology that made watching videos easier and more convenient. Google bought YouTube in October 2006, and by 2009 there were seven different ad formats on the platform.Īs the technology to create quality videos gets easier, it’s become more popular with marketers. Video marketing started in earnest in 2005 with the launch of YouTube. In addition to posting on the forum for advice, members can add their videos to Jumpcut’s peer review system mentioned above and receive “real, blunt, honest feedback on how to improve your content.Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. He adds there are also “innumerable hours of content on our forum,” including “the 50+ best posts by our instructors and most active members on how to edit, how to make thumbnails, success stories, and insider tips.” This ensures that you have no questions about how to implement what you learned in each lesson.”īased on our email conversation with COO Peter Lu (more about this in a moment), we learned the platform provides approximately 15 hours of audio and video content, in addition to online written resources, including “summaries of every video, assignments for every concept, and a YouTube startup guide and resources bible.” While this was all the information provided on Jumpcut’s website, based on what we learned from some of the founder’s comments on Reddit, “each of these new videos is accompanied with a step-by-step structured assignment that gives you an exact work plan on how to accomplish the goals set out in each video. Video Review System – A gamified method of receiving fantastic in-depth feedback on your content.Private Community – Around the clock access to support, advice, and motivation to help you continue following your passion.Viral Academy Bootcamp – A five-week intensive with up to 19 other students, where members will “complete daily challenges for the chance to win money and private one-on-one mentorships with the instructors.”.In addition to the standard sections, the Jumpcut website advertises three free ‘upgrades’: Stage 5: Paid to Promote – At this stage, you’ll learn how to make money from your videos and potentially rake in millions, just like the program’s creators.Stage 4: Influencer Intel – How to use your viral marketing to build a large audience of tens of millions of fans.Stage 3: Viral Marketing Masterclass – You’ll learn “the art and science of virality.”.Stage 2: Launch Your Own Channel – This is where you’ll find your passions and interests and use them to create a “perfect channel idea that’s primed for success.”.Stage 1: Social Media Secrets – Here, we’re told you’ll learn all their “magical” strategies for making a living as a YouTuber.”.To help their students move one step closer to achieving their own YouTube success, the main Jumpcut Academy course is broken down into five stages: Taking a Closer Look at Jumpcut’s Main CourseĪccording to, the top nine YouTubers collectively earn in excess of $54 million per year, with more than 120 million combined subscribers. First, we’ll start with their paid course, and then quickly look at what’s included in their free option. Over the next few minutes, we’ll help you learn more about this central question. But will their course make you one as well? In other words, can you expect to have everything you need to become a “highly-paid YouTuber that gets to follow your passion in life”? The spotlight videos shown on the Jumpcut website are filled with success stories. Together, this is why we’re told more than 10,000 Academy members have found success already. Bonus content also covers topics like gaming, legal issues, making music, and growth hacking Facebook, to name just a few.And because these videos bring “the best practices from the entertainment industry to online education,” Jumpcut claims you’ll binge watch them instead of falling asleep from boredom. Specifically, the website reports you’ll learn how to create original content, develop a dedicated online following, and monetize your videos so that you can make money while doing something you’re passionate about. Welcome to”Jumpcut Academy 2.0 – All Courses” Buy Now Jumpcut Academy 2.0 – All Courses
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